Optimized marketing assets and reinforced the value of crisp, clean messaging by modeling the use of existing content to mitigate the propensity for ‘building your own’ materials to share with customers.

Training modules were concise, capped at a maximum of 10 minutes. Each product training series covered key aspects, including Features, Value Proposition, Market Competitors, Consumer Target Market, and Drawbacks.

Learning modules contain knowledge checks throughout to reinforce concepts and an end of series assessment to confirm comprehension.

Collaborating with brand subject matter experts across departments, built engaging, industry specific modules to reinforce knowledge and increase credibility with sales team when speaking with store owners and buyers.

Developed process training modules to familiarize team members and external customers on the processes that a medical device undergoes.