To reinforce product knowledge and help sales reps master the art of speaking it into existence, they created brief elevator pitch videos. In these videos, they highlighted three product features they found most appealing and explained the value-added benefits of those features

Associated evaluation parameters with each video role play scenario, captured Level 2 evaluation results, and synthesized Level 3 evaluation data from coaching observations to assess sales team readiness.

These ‘how effective is training’ analytics warm the course developer’s heart. It quantifies the ‘is training making a difference’ question with hard data.

Collaborated with sales team directors to develop outbound sales call scripts, ensuring repeatable and consistent customer interactions. This approach accelerated the onboarding process, enabling new hire sales reps with limited experience to start making calls more quickly.

Additionally, it established standardized customer interaction messaging to support the integration of new international outbound sales partners.

New product launches bring a sense of excitement and momentum. They are the culmination of months of planning, sourcing, designing, and marketing efforts. Sales teams fortunate enough to attend the initial introduction by the product manager get to experience the energy and receive early training firsthand.

However, employees who join the company weeks or months after the launch often miss out on this unveiling. By recording and repurposing the original messaging, future team members can gain the same firsthand understanding of the product, as though they were present from the very start.

Practice and learning reinforcement - classroom based role play scenarios. In an interactive workshop, sales reps were paired for a round-robin activity. One participant acted as the customer, while the other took on the role of the sales rep. The ‘customer’ had multiple response options, guiding the seller in different directions to simulate a real-world customer-sales rep interaction.